Where Great
Brands Meet
Their Market
Liv & Lili Brand Group is a New York cannabis brand sales agency. We represent premium brands to dispensaries across the state — so your product gets on the shelf, stays there, and sells.
Full-Service Brand Representation
We handle every step of getting your brand into New York dispensaries — from the first pitch to the reorder. You focus on making great product. We focus on selling it.
Dispensary Relationships
We have active relationships with buyers across all five boroughs and upstate New York. Your brand gets introduced to the right people, not cold-called into a voicemail.
Brand Storytelling
We learn your brand inside and out — your origin, your process, your differentiators — and tell that story to every buyer and budtender we meet.
Market Intelligence
We're in dispensaries every week. We bring you real-time intelligence on pricing, competitor activity, and what's moving on the shelf.
Compliance Management
Every account we manage has current dispensary licenses and W-9s on file. Your brand stays protected and your orders stay compliant.
Budtender Education
We run product knowledge sessions with dispensary staff so your brand gets recommended, not just stocked. Educated budtenders sell more product.
NYC & Long Island Coverage
Jayson brings 20 years of working in New York City to every buyer relationship — he knows the boroughs, the people, and how New York does business. Jessica manages full-time operations from Long Island, and Alexa covers Nassau and Suffolk County dispensaries. Together, the team gives brands active representation across two of the state's biggest markets.
Consumption Lounge Ready
New York's first licensed consumption lounges are coming. We are already building relationships with operators securing spaces across NYC and Long Island. When the OCM opens applications, our brand partners will be first on the menu.
Learn About LoungesBrands We Represent
Interested in having Liv & Lili represent your brand? Let's talk.
Built by Family.
Driven by Purpose.
Liv & Lili Brand Group was founded by Jayson and Jessica Luyster, with their daughters Olivia and Lili at the heart of everything we do. Lili is our youngest daughter and she is autistic. The infinity symbol in our logo is the neurodivergent infinity — a reminder of why we show up every day.
A portion of every sale we generate goes directly to autism awareness and neurodivergent community support. When you partner with Liv & Lili, you are not just growing your brand — you are part of something bigger.
The Next Frontier:
On-Site Consumption
New York's Marijuana Regulation and Taxation Act already provides for licensed cannabis consumption lounges — social venues where adults 21+ can purchase and enjoy cannabis on-site, similar to a craft cocktail bar or cigar lounge. While the OCM is still finalizing regulations, the framework is in place and operators across the state are already securing spaces in anticipation.
Consumption lounges will not be permitted to sell cannabis for takeout. Every lounge will need a curated on-site menu sourced from licensed distributors — and they will need a trusted agency to introduce them to the right brands. That is exactly what Liv & Lili does today for dispensaries, and we are building those lounge relationships now.
If you are a brand that wants to be positioned in New York's first wave of consumption lounges, or an operator planning a lounge who wants a curated brand partner, we want to hear from you before the doors open.
Get Ahead of the MarketLounges Buy, Guests Consume
Consumption lounges function like bars — they purchase cannabis from licensed NY distributors and make it available for on-site use. Brands that are already in the distribution network are first in line for lounge menus.
A New Kind of Brand Placement
Lounge buyers will curate their menus around experience and story, not just price. Brands with strong narratives, premium packaging, and proven dispensary performance will have a major advantage.
Building Relationships Now
We are actively connecting with lounge operators who have already committed to NYC and Long Island spaces. When the OCM opens applications — projected 2026–2027 — our brand partners will be ready.
Let's Grow
Together
Whether you are a cannabis brand looking for representation in New York, or a dispensary buyer wanting to learn about our portfolio, we would love to hear from you.
For Brands
We work on a hybrid model — a monthly retainer of $1,000–$3,000 plus 5–8% commission on wholesale sales. No hidden fees. Transparent reporting. Your brand's success is our success.